"After over 40 years of working in industry, I decided it was time to start my own venture, one that interested and excited me and one that took advantage of my accumulated experience."
Photography - capturing high quality digital images - is our core competency, on the ground, in the air, using multiple technologies. I started with drones, but quickly expanded to incorporate other technologies, eventually focusing on interactive 360-degree photography. Interactive 360-degree photography is not just a gimmick. Google Street View has clearly validated the technology and shown its benefits. The ability to interact with an image to see in all directions is key. Interaction increases engagement, increases interest, and provides the feeling that nothing is hidden, there is no “behind the camera”. If a picture is worth a thousand words, then a 360-degree panorama must be worth a thousand pictures.
Initial work in 360-degree photography was done using a dedicated 360-degree camera to document construction – a market segment we still actively support. In construction the quality of the image is less important, but speed of capture is critical, so a high-quality consumer grade point-and-shoot 360-degree camera is the appropriate tool.
A dedicated 360-degree camera provides a good image, but not a marketing quality image. To support our current focus on high-end virtual tours, I upgraded to capturing 360-degree panoramas using a professional grade DSLR camera which allows us to produce high quality images.
High quality 360-degree images are the starting point. We integrate those images into an interactive virtual tour using specialized software. That software allows us to go way beyond a typical real estate tour with features that create truly unique, customized tours.
Our roots are in drones and drones remain a key tool in our toolbox. Drones allow us to capture unique perspectives that would be impractical by any other means and can capture 360-degree panoramas, photos and video.
Our virtual tours can incorporate all types of media. We have the capability to capture and incorporate all of the following media types.